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Author = Fatemeh Motahari Negad
Number of Articles: 1
Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)

Volume 8, Issue 2, April 2015, Pages 243-263

10.22059/ijms.2015.52632

Fatemeh Motahari Negad; Saeid Samadi; Yasan Pour Ashraf; Zeinab Tolabi

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  • PDF 523.71 K

Interdisciplinary Journal of Management Studies
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