Iranian Journal of Management Studies - Articles List

1. Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception

Volume 11, Issue 4, Autumn 2018, Pages 795-830

10.22059/ijms.2018.241676.672823

Somesh Kumar Sinha; Priyanka Verma

Iranian Journal of Management Studies

Journal Archive

Volume 14 (2021)

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Volume 11 (2018)

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Volume 1 (2007)