• Home
  • Browse
    • Current Issue
    • By Issue
    • By Author
    • By Subject
    • Author Index
    • Keyword Index
  • Journal Info
    • About Journal
    • Aims and Scope
    • Editorial Board
    • Publication Ethics
    • Indexing and Abstracting
    • Related Links
    • FAQ
    • Peer Review Process
    • Journal Metrics
    • News
  • Guide for Authors
  • Submit Manuscript
  • Reviewers
  • Contact Us
  • Login
  • Register
Author = Ajayi, Oluseyi
Number of Articles: 1
Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Volume 15, Issue 2, April 2022, Pages 271-285

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Musiliu Abina; Oluseyi Ajayi

  • View Article
  • PDF 563.64 K

Interdisciplinary Journal of Management Studies
  • Articles in Press
  • Current Issue

Journal Archive

Volume 19 (2026)
Volume 18 (2025)
Volume 17 (2024)
Volume 16 (2023)
Volume 15 (2022)
Volume 14 (2021)
Volume 13 (2020)
Volume 12 (2019)
Volume 11 (2018)
Volume 10 (2017)
Volume 9 (2016)
Volume 8 (2015)
Volume 7 (2014)
Volume 6 (2013)
Volume 5 (2012)
Volume 4 (2011)
Volume 3 (2010)
Volume 2 (2009)
Volume 1 (2007)

Explore Journal

  • Home
  • About Journal
  • Editorial Board
  • Submit Manuscript
  • Contact Us
  • Sitemap

Latest News

  • Special issue on Innovations in Production and Distribution Management with Big Data Analytics 2025-02-13
  • Special issue on AI in Education: Enhancing Learning and Teaching Processes 2025-02-13
  • Special issue on Big Data-Driven Innovation and Technology Management in Contemporary Educational Practices 2025-02-13
  • Special issue on Machine Learning to Improve Predictive Analytics in Financial Risk Management 2025-02-08
  • Call for Papers: Special Issue on Sustainable Tourism and Hospitality 2025-01-30

Newsletter Subscription

Subscribe to the journal newsletter and receive the latest news and updates

  • © Journal Management System. Powered by Sinaweb