Interdisciplinary Journal of Management Studies - Articles List

Interdisciplinary Journal of Management Studies

Author = Oluseyi Ajayi

Number of Articles: 1

Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Volume 15, Issue 2, Spring 2022, Pages 271-285

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Musiliu Abina, Oluseyi Ajayi

Interdisciplinary Journal of Management Studies

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