Iranian Journal of Management Studies - Articles List

Author = Amiri Aghdaie, Seyed Fathollah

The analysis of the Moderation Role of Brand Type on the association of Endorser Credibility with Endorser Congruence and Consumer Based-Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 14 November 2021

10.22059/ijms.2021.312298.674270

Arash Nafgash; Hossein Rezaei dolatabadi; Seyed Fathollah Amiri Aghdaie

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Iranian Journal of Management Studies

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Volume 15 (2022)

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