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Keywords = customer retention
Number of Articles: 3
Digital Financial Intuition and AI-Driven Marketing: Enhancing Perceived Fairness to Improve Customer Retention in Malaysian Islamic Banks

Volume 19, Issue 3, July 2026, Pages 583-607

10.22059/ijms.2025.397480.677731

Mohammed R. M. Salem

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  • PDF 967.99 K

Developing a Model for Customer Retention Through Value Co-creation in Service Projects: A Study of Relationships and Interactions Between Iranian Firms and Their Clients

Volume 17, Issue 1, January 2024, Pages 219-237

10.22059/ijms.2023.337212.675040

Ali Asghar Tashakkori; Fereshteh Lotfizadeh; Homa Doroudi

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  • PDF 666.47 K

Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, October 2015, Pages 567-587

10.22059/ijms.2015.55002

Neda Abdolvand; Vahid Baradaran; Amir Albadvi

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  • PDF 325.97 K

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