Interdisciplinary Journal of Management Studies - Articles List

Interdisciplinary Journal of Management Studies

Keywords = brand

Number of Articles: 2

Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Volume 15, Issue 2, Spring 2022, Pages 271-285

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Musiliu Abina, Oluseyi Ajayi

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

Volume 4, Issue 1, Winter 2011, Pages 115-129

10.22059/ijms.2011.23448

Ali MokhtariMughari

Interdisciplinary Journal of Management Studies

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