Main Subjects = Marketing
Number of Articles: 124
From “staged” to “personalized” experience, understanding the evolution of the customer experience in tourism

Articles in Press, Accepted Manuscript, Available Online from 13 July 2025

10.22059/ijms.2025.375248.676704

Mostafa Esmaeili Mahyari; محمد غفاری; Hamid Reza Irani; Elham Ebrahimi

Luxury Brand Management in Global Markets: A Bibliometric Analysis

Articles in Press, Accepted Manuscript, Available Online from 23 September 2025

10.22059/ijms.2025.396364.677678

Ana Taborda; Andreia Alves; Bruna Monteiro; Carlota Carvalho; Daniel Teixeira; João Travassos; Wajdy Ali Omran; Paulo Henrique Santos

How are purchase intentions of virtual items in multiplayer online games affected? A Thematic and Structural analysis

Articles in Press, Accepted Manuscript, Available Online from 28 September 2025

10.22059/ijms.2025.394543.677603

Sepideh Amani; azarnoush Ansari; Ali Kazemi

Understanding the determinants of impulse buying behavior on TikTok shop livestream shopping among Generation Z in Hanoi

Articles in Press, Accepted Manuscript, Available Online from 19 October 2025

10.22059/ijms.2025.386236.677203

Bao Ngoc Le; Thi Mai Le; Thi Huyen Nguyen; Xuan Cuong Duong

The Interplay of Consumer Attitudes and Corporate Behavior in Driving Sustainable Consumption

Articles in Press, Accepted Manuscript, Available Online from 19 October 2025

10.22059/ijms.2025.394051.677586

Khem Chand; sanjay Taneja; Manjeet Malik; Amar Johri; Zelhuda Shamsuddin

A Comprehensive Framework for Halal-Endorsed Advertising Processing

Articles in Press, Accepted Manuscript, Available Online from 26 October 2025

10.22059/ijms.2025.391577.677451

Sepideh Nasiri

Physiological Response Evaluation of Consumers to Brands During Purchase Decision-Making Using Electroencephalography: A Study on Caffeinated Beverages in Malaysia and Iran

Articles in Press, Accepted Manuscript, Available Online from 09 November 2025

10.22059/ijms.2025.382106.677013

Samira Nazari Ghazvini; Younos Vakil Alroaia; Rohaizat Baharun

No to Uncertainty in Online Commerce with Social Commerce Constructs: Can Uncertainty Be Eliminated?

Articles in Press, Accepted Manuscript, Available Online from 18 November 2025

10.22059/ijms.2025.377018.676767

Nasibeh Pouti

Co-Branding in Russia Through the Lens of the Consumer: Evidence from a Scenario-Based Study

Articles in Press, Accepted Manuscript, Available Online from 03 December 2025

10.22059/ijms.2025.391208.677435

Maria S. Plakhotnik; Olga Shataeva

Omani Women's Satisfaction with Metaverse Tourism: The Effect of Digital Literacy, Travel Risk Perception, and Emotional Engagement on Satisfaction

Articles in Press, Accepted Manuscript, Available Online from 20 December 2025

10.22059/ijms.2025.398326.677794

Mohit Kukreti; Sami Ullah; Amal Sulman Saoud Alalwi; Erdogan Ekiz; Aarti Dangwal

Sanctions and Tourism Market Polarization

Articles in Press, Accepted Manuscript, Available Online from 22 December 2025

10.22059/ijms.2025.397682.677746

Javad Barati

Towards a Comprehensive Justice Tourism Framework: Integrating Multidimensional Justice

Volume 19, Issue 1, January 2026, Pages 169-188

10.22059/ijms.2025.388968.677329

Tahereh Shahi; Mahmood Ziaee; Gholamreza Kazemian; Raymond Rastegar

The Role of Technological Self-Efficacy in Moderating the Effect of Ease of Use on Value Co-Destruction

Volume 18, Issue 3, July 2025, Pages 583-597

10.22059/ijms.2025.385577.677168

Widyastuti Widyastuti; Yessy Artanti; Nindria Untarini; Monika Tiarawati; Muhammad Rizky Ramadhan

The Contributing Factors to Sustainability Reporting in Iran's Banking Industry

Volume 18, Issue 2, April 2025, Pages 349-368

10.22059/ijms.2024.375587.676694

Samira Sameni Malayeri; Mahmud Hematfar; Gholamreza Karami

The Double-Edged Sword of Jealousy: The Intentions Toward the Brand and Rival Customer

Volume 18, Issue 1, January 2025, Pages 55-70

10.22059/ijms.2024.365407.676205

Saeid Moradipour; Reza Salehzadeh; Samaneh Soleimani; Mohsen Akbari

Interdisciplinary Journal of Management Studies

Journal Archive