Main Subjects = Consumer decision making
Exploring Multi-Dimensional Metrics for Assessing Customer Satisfaction in the Pakistani Cellular Industry

Articles in Press, Accepted Manuscript, Available Online from 18 February 2024

10.22059/ijms.2024.365760.676219

Zahid Iqbal; Ali Riaz Khan


Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, January 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin


Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, September 2018, Pages 463-486

10.22059/ijms.2018.249343.672960

Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi