Main Subjects = Brand Management
Number of Articles: 6
1. Brand logo benefit: Is there any evidence of its impact in the higher education sector?

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.308166.674175

Faraz sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari


2. Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Articles in Press, Accepted Manuscript, Available Online from 15 September 2021

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Abina; Oluseyi M Ajayi