Main Subjects = Brand Management
The Effect of Logo Attitude on Brand Extension Attitude

Volume 17, Issue 1, January 2024, Pages 295-310


Bahareh Osanlou; Fatemeh Darvish

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Volume 15, Issue 2, April 2022, Pages 305-320


Faraz Sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari