Main Subjects = Marketing Research
Physiological Response Evaluation of Consumers to Brands During Purchase Decision-Making Using Electroencephalography: A Study on Caffeinated Beverages in Malaysia and Iran

Articles in Press, Accepted Manuscript, Available Online from 09 November 2025

10.22059/ijms.2025.382106.677013

Samira Nazari Ghazvini; Younos Vakil Alroaia; Rohaizat Baharun


A Comprehensive Review of International Research on Market Orientation and the Development of an Applied Model

Volume 15, Issue 4, October 2022, Pages 683-700

10.22059/ijms.2021.317549.674412

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyed Hasan Hataminasab


Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)

Volume 10, Issue 1, March 2017, Pages 259-282

10.22059/ijms.2017.60206

Alireza Bakhshizadeh; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Parviz Ahmadi