Main Subjects = Business Intelligence
Number of Articles: 2
The Impact of Augmented Reality Technology in Packaging on Consumer Behavior, Based on the Stimulus-Organism-Response Framework

Articles in Press, Accepted Manuscript, Available Online from 02 November 2025

10.22059/ijms.2025.372001.676517

Zahra Razmi; Niloufar Hadianfar; Maryam Mohammadi moghaddam

Interdisciplinary Journal of Management Studies

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