TY - JOUR ID - 23407 TI - Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo JO - Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) JA - IJMS LA - en SN - AU - Jafarnejad, Ahmad AU - Look, Caro AU - Monshi, Asif AD - (Associate professor University of Tehran) AD - (professor, University of Tehran) AD - (Ms. Graduat, d From Faculty of Managem Y1 - 2007 PY - 2007 VL - 1 IS - 1 SP - 73 EP - 89 KW - Customer relationship management KW - electronic Customer Relationship Management KW - Internet KW - Positional Matrix. KW - Strategy DO - 10.22059/ijms.2011.23407 N2 - customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in today's internet era. The internet has given rise to the e-CRM. The concept of e-CRM is to manage the customers through the Internet. In deploying CRMle-CRM solutions, organizations don't tend to plan strategically and also don't have a proper methodology in place that will guide them in rolling out their customer initiatives at any stage of their CRMle-CRM. By Taking the above view into consideration ... UR - https://ijms.ut.ac.ir/article_23407.html L1 - https://ijms.ut.ac.ir/article_23407_f2c39488a17aab81c6f34e293306cf2a.pdf ER -