TY - JOUR ID - 36624 TI - The Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance JO - Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) JA - IJMS LA - en SN - AU - Ghanavati, Mehdi AD - MS in Business management Faculty of Social Science and Economics; Shahid Chamran University; Ahvaz, Iran Y1 - 2014 PY - 2014 VL - 7 IS - 2 SP - 413 EP - 436 KW - Corporate culture KW - Customer performance KW - Financial performance KW - Iranian SMEs KW - market orientation DO - 10.22059/ijms.2014.36624 N2 - The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty industries and consisted of 392 executives and marketing managers of Iranian industrial SMEs. The results show that the classical route among corporate culture- market orientation-customer performance- financial performance was significant and positive. The direct impact of market orientation and Corporate Culture on financial performance was not confirmed. The value of the paper is to provide unique knowledge about the effect of Corporate Culture and market orientation in small to medium-sized businesses against other larger organizations. UR - https://ijms.ut.ac.ir/article_36624.html L1 - https://ijms.ut.ac.ir/article_36624_e08f6fab6c0acbedba556766940db725.pdf ER -