University of Tehran Press Interdisciplinary Journal of Management Studies 2981-0795 18 4 2025 09 04 Navigating Digital Transformation in the Distribution Sector in Emerging Economies: Insights from Vietnam 775 790 101860 10.22059/ijms.2025.382811.677055 EN Minh Tuan Vu Foreign Trade University, Vietnam Hai Ninh Nguyen Department of Marketing - School of International Business and Economics – Foreign Trade University (FTU), Vietnam Journal Article 2024 09 30 This study aims to investigate the key determinants influencing digital transformation adoption in Vietnam’s distribution sector, focusing on factors such as technology infrastructure, leader support, financial investment, market pressure, and organizational readiness to change. Utilizing a quantitative research approach, the researchers collected data from 288 managers and staff through structured questionnaires. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealing that market pressure and readiness to change are the most significant predictors of digital transformation. Contrary to prior assumptions, leadership support and financial investment did not directly influence adoption; rather, they contributed indirectly by shaping organizational culture. The study offers practical implications for managers in emerging economies and contributes to the theoretical understanding of digital transformation drivers. https://ijms.ut.ac.ir/article_101860_28d76f807343163364da02fe11b925c1.pdf