University of Tehran Press Interdisciplinary Journal of Management Studies 2981-0795 19 2 2026 02 20 Luxury Brand Management in Global Markets: A Bibliometric Analysis 443 459 103890 10.22059/ijms.2025.396364.677678 EN Ana Taborda Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal Andreia Alves Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal Bruna Monteiro Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal Carlota Carvalho Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal Daniel Teixeira Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal João Travassos Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Coimbra, Portugal Wajdy Ali Omran Department of Management, School of Economics, Management and Political Science, Centre for Research in Economics and Management (NIPE), University of Minho, Portugal (NIPE), University of Minho, Braga, Portugal Paulo Henrique Santos Federal Institute of Goiás, GO-403 - Km 7 - Quinhão 12-E, 75250-000 Senador Canedo, Goiás, Brazil Journal Article 2025 06 03 The management of luxury brands in international markets has garnered significant scholarly attention. However, the literature on this topic is fragmented and confined to specific areas or contexts, calling for a comprehensive literature review to provide a more holistic view of the subject. This study aims to consolidate knowledge about managing luxury brands in international markets. A total of 110 articles were retrieved from Scopus, covering publications from 2000 to 2024. A bibliometric analysis was conducted using the bibliometrix R package to understand the intellectual structure of the research field, employing performance analysis and scientific mapping. The findings listed the most important keywords, impactful authors, progress, and citations of the articles. They uncovered three clusters that captured the attention of academia: luxury markets, luxury brands, and emerging markets. This study contributes theoretically and practically to developing the research topic, offers an understanding of the state of the art in luxury brand management in international markets, and proposes an agenda for future directions. https://ijms.ut.ac.ir/article_103890_84b89f43248684518ac9f09a25109e48.pdf