University of Tehran Iranian Journal of Management Studies 2008-7055 4 1 2011 03 01 Develop AFramework for Selection of Intermediary in Marketing Channel Develop AFramework for Selection of Intermediary in Marketing Channel 25 42 23443 10.22059/ijms.2011.23443 EN Hamid Irani Ph.D. Candidate, Faculty of Management, Qom Campus, University of Tehran, Qom, Iran Kamran Shahanaghi Faculty of Industrial engineering, Iran University of Science and technology, Tehran, Iran Gholamreza Jandaghi Faculty of Management, Qom Campus, University of Tehran, Qom, Iran Journal Article 1970 01 01 This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry is described to illustrate the value of the framework. It is possible to apply the theoretical framework to select the intermediary for any industry or country. However, there might be possible location-specific or industry-specific limitations. Moreover, the framework has proved to be useful in improving the selection of the intermediary in marketing channel. This is a notable and promising side-effect of the exploratory study, at least from a managerial point of view. This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry is described to illustrate the value of the framework. It is possible to apply the theoretical framework to select the intermediary for any industry or country. However, there might be possible location-specific or industry-specific limitations. Moreover, the framework has proved to be useful in improving the selection of the intermediary in marketing channel. This is a notable and promising side-effect of the exploratory study, at least from a managerial point of view. https://ijms.ut.ac.ir/article_23443_017f7786dab585a0a8a01f784b701d6f.pdf