University of Tehran Press Interdisciplinary Journal of Management Studies 2981-0795 7 2 2014 07 01 The Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance بررسی تأثیر فرهنگ شرکت و گرایش بازار بر عملکرد شرکت های کوچک و متوسط صنعتی 413 436 36624 10.22059/ijms.2014.36624 EN Mehdi Ghanavati MS in Business management Faculty of Social Science and Economics; Shahid Chamran University; Ahvaz, Iran Journal Article 2013 05 09 The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty industries and consisted of 392 executives and marketing managers of Iranian industrial SMEs. The results show that the classical route among corporate culture- market orientation-customer performance- financial performance was significant and positive. The direct impact of market orientation and Corporate Culture on financial performance was not confirmed. The value of the paper is to provide unique knowledge about the effect of Corporate Culture and market orientation in small to medium-sized businesses against other larger organizations. https://ijms.ut.ac.ir/article_36624_afdef57f55877167686754f14886a0de.pdf