University of Tehran Press Interdisciplinary Journal of Management Studies 2981-0795 10 1 2017 03 01 Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan کیفیت خدمات و رضایت دانشجو: نقش میانجی فرهنگ، شهرت و قیمت در دانشگاه در بخش آموزش پاکستان 237 258 60913 10.22059/ijms.2017.217335.672304 EN Shahzadi Saleem COMSATS Institute of Information Technology, Lahore, Pakistan Kamran Moosa PIQC Institute of Quality, Lahore, Pakistan Abeer Imam Department of Management Sciences, COMSATS Institute of Information Technology, Lahore, Pakistan Rashid Ahmed Khan COMSATS Institute of Information Technology, Lahore, Pakistan Journal Article 2016 11 21 Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students’ satisfaction with university. This study will help improve service quality of the institutes. Information and data are collected using a survey questionnaire from the higher education institutes of Pakistan using convenience sampling technique. Findings revealed that with the moderating effect of university culture, university reputation and price, higher education institutes can more significantly achieve the student satisfaction. University culture positively strengthens service quality to achieve and sustain student satisfaction, while price and university reputation strengthen the relationship in a negative direction. These moderators are the significant contributing factors. Service quality Student satisfaction university reputation Price university culture https://ijms.ut.ac.ir/article_60913_1f1c5a1fa15290cfdd69b3bef186f223.pdf