Main Subjects = Relationship Marketing
Number of Articles: 5
1. A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, Summer 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour


2. The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, Spring 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel


3. Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Volume 9, Issue 1, Winter 2016, Pages 43-61

10.22059/ijms.2016.55034

Alireza Rajabipoor Meybodi; Saeed Mortazavi; Azar KafashPoor; Mohammad Lagzian


4. Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, Autumn 2015, Pages 567-587

10.22059/ijms.2015.55002

Neda Abdolvand; Vahid Baradaran; Amir Albadvi