Main Subjects = Relationship Marketing
A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour


The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, April 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel


Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Volume 9, Issue 1, January 2016, Pages 43-61

10.22059/ijms.2016.55034

Alireza Rajabipoor Meybodi; Saeed Mortazavi; Azar KafashPoor; Mohammad Lagzian


Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, October 2015, Pages 567-587

10.22059/ijms.2015.55002

Neda Abdolvand; Vahid Baradaran; Amir Albadvi