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Keywords = Brand Attachment
Number of Articles: 2
The Double-Edged Sword of Jealousy: The Intentions Toward the Brand and Rival Customer

Volume 18, Issue 1, January 2025, Pages 55-70

10.22059/ijms.2024.365407.676205

Saeid Moradipour; Reza Salehzadeh; Samaneh Soleimani; Mohsen Akbari

  • View Article
  • PDF 738.32 K

The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

Volume 13, Issue 2, April 2020, Pages 289-315

10.22059/ijms.2019.287178.673753

Elham Ebrahimi; Faraz Sadeghvaziri; Soroush Shazai Abyaneh

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  • PDF 747.98 K

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