Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) - Articles List

Keywords = gender

Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception

Volume 11, Issue 4, November 2018, Pages 795-830

10.22059/ijms.2018.241676.672823

Somesh Kumar Sinha; Priyanka Verma

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

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