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Keywords = CBBE
Number of Articles: 1
The Analysis of the Moderating Role of Brand Type in the Association of Endorser Credibility With Endorser Congruence and Consumer Based-Brand Equity

Volume 15, Issue 4, October 2022, Pages 793-814

10.22059/ijms.2021.312298.674270

Arash Nafgash; Hossein Rezaei Dolatabadi; Seyed Fathollah Amiri Aghdaie

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