Main Subjects = Marketing
Number of Articles: 58
-24. "Impact of Purchases with Debit Cards on Consumption of Unhealthy Food"

Articles in Press, Accepted Manuscript, Available Online from 15 November 2020

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal


-23. Study of Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining (Case Study: Iran Agricultural Bank)

Articles in Press, Accepted Manuscript, Available Online from 02 May 2021

10.22059/ijms.2021.314405.674317

Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; azarnoosh ansari


-22. Dynamic Pricing; A Bibliometric Approach

Articles in Press, Accepted Manuscript, Available Online from 07 June 2021

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab


-21. Brand logo benefit: Is there any evidence of its impact in the higher education sector?

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.308166.674175

Faraz sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari


-20. Participation in the crowdsourcing of marketing activities with a dynamic approach

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.314145.674309

nasrin mahavarpour; Masuomeh Hosseinzadeh; mohammda ali babaei zakilaki; neda abdolvand


-19. Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Articles in Press, Accepted Manuscript, Available Online from 15 September 2021

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Abina; Oluseyi M Ajayi


-18. What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Articles in Press, Accepted Manuscript, Available Online from 28 September 2021

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega


-17. Exploring the Factors Affecting Travel Intention During the COVID-19 Pandemic: A Structural Analysis

Articles in Press, Accepted Manuscript, Available Online from 02 October 2021

10.22059/ijms.2021.323223.674547

Fatemeh Shekari; fatemeh Azizi


-15. Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, Autumn 2021, Pages 735-760

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri


-13. Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, Autumn 2021, Pages 835-855

10.22059/ijms.2021.312143.674266

Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari


-12. Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, Summer 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz


-11. Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, Summer 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari


-9. Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, Spring 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani


-7. Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, Winter 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin


-4. A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, Summer 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour


-2. The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, Spring 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel