Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

Main Subjects = Marketing

The Effect of Social Media Marketing on Purchase Intention with the Mediating Role of Brand Awareness and Consumer Motivation

Volume 17, Issue 4, October 2024, Pages 1043-1062

10.22059/ijms.2024.364512.676155

Omid Mahdieh; Saeed Mohammadi; Fariba Mohammadi

Exploring Multi-Dimensional Metrics for Assessing Customer Satisfaction in the Pakistani Cellular Industry

Volume 17, Issue 4, October 2024, Pages 1063-1076

10.22059/ijms.2024.365760.676219

Zahid Iqbal; Ali Riaz Khan

Providing a Robust Heterogeneous Vehicle Fleet Routing Model Based on Artificial Intelligence of Things (AIoT)

Volume 17, Issue 4, October 2024, Pages 1173-1188

10.22059/ijms.2024.366021.676227

Abdolsalam Ghaderi; Javid Ghahremani Nahr; Saba Safari

Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Volume 17, Issue 3, July 2024, Pages 731-747

10.22059/ijms.2023.358813.675832

Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari

A nation brand model based on the brand constructs and underlying factors: a case study of Iran

Volume 17, Issue 3, July 2024, Pages 799-815

10.22059/ijms.2023.340072.675002

Soheila Khoddami; Bahareh Osanlou; Teresa Mirzayans

Brand Intelligence: Its Conceptualization, Measurement, and Impact on Firm Performance

Volume 17, Issue 3, July 2024, Pages 875-887

10.22059/ijms.2023.344777.675178

Maryam Varmaghani; Azim Zarei; Davood Feiz; Morteza -- Maleki Minbashrazgah

Validating and Confirming Crucial Service Quality Attributes to Airline Customers’ Recommendations: A Feature Selection Approach

Volume 17, Issue 3, July 2024, Pages 889-906

10.22059/ijms.2023.352483.675537

Dalianus Riantama

Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Volume 17, Issue 3, July 2024, Pages 953-966

10.22059/ijms.2023.358347.675802

Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi

The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement

Volume 17, Issue 2, April 2024, Pages 379-391

10.22059/ijms.2023.352786.675544

Elham Ebrahimi; Hamid Reza Irani; Mohammad Abbasi; Ali Abedini

Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology

Volume 17, Issue 2, April 2024, Pages 393-408

10.22059/ijms.2023.337628.674912

Zahra Aminiroshan; Javad Gholamian; Ahmad Mahmoudi; Sahar Pirjamadi

Consumer acculturation: Scale development and validation with a mixed-method approach

Volume 17, Issue 2, April 2024, Pages 425-440

10.22059/ijms.2023.347488.675292

Morteza Maddah; Majid Mohammad Shafiee

The RFMRv Model for Customer Segmentation Based on the Referral Value

Volume 17, Issue 2, April 2024, Pages 455-473

10.22059/ijms.2023.329229.674722

Shokooh Mirfakhraei; Neda Abdolvand; Saeedeh Rajaei Harandi

Startup opportunities in the sports industry based on developing a conceptual framework for the sports ecosystem in Iran

Volume 17, Issue 2, April 2024, Pages 491-506

10.22059/ijms.2023.339962.675079

Zeinab Mondalizadeh

The effect of customer-oriented constructive deviation on organizational outcomes mediated by ethical climate and service delivery climate

Volume 17, Issue 2, April 2024, Pages 585-601

10.22059/ijms.2023.339493.674985

Vajihe Hoshyar

An Evaluation and Analysis of Perceived Online Service Quality Dimensions Impacts on Online Purchasing Behavior of Luxury Cosmetic Products by Women

Volume 17, Issue 1, January 2024, Pages 37-52

10.22059/ijms.2023.337578.674908

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoush Ansari

What Drives Muslim Investors to Be Sri? The Role of Religiosity

Volume 17, Issue 1, January 2024, Pages 147-168

10.22059/ijms.2023.349029.675396

Hasan Al-Banna; Syayyidah maftuhatul Jannah

Developing a Model for Customer Retention Through Value Co-creation in Service Projects: A Study of Relationships and Interactions Between Iranian Firms and Their Clients

Volume 17, Issue 1, January 2024, Pages 219-237

10.22059/ijms.2023.337212.675040

Ali Asghar Tashakkori; Fereshteh Lotfizadeh; Homa Doroudi

Novel Approaches for Determining Exogenous Weights in Dynamic Networks DEA

Volume 17, Issue 1, January 2024, Pages 259-275

10.22059/ijms.2023.341472.675056

Hoda Moradi; Hamid Babaei Meybodi; Mozhde Rabbani

The Effect of Logo Attitude on Brand Extension Attitude

Volume 17, Issue 1, January 2024, Pages 295-310

10.22059/ijms.2023.347686.675303

Bahareh Osanlou; Fatemeh Darvish

Consumer's Reaction to the Observance of Hygienic Principles in the Stores During the Outbreak of COVID-19Pandemic

Volume 17, Issue 1, January 2024, Pages 347-364

10.22059/ijms.2023.344248.675156

Mohsen Akbari; Salman Eivazinezhad; Arezoo Hosseinzadeh

Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India

Volume 16, Issue 4, October 2023, Pages 791-810

10.22059/ijms.2022.339043.674975

Evelina Sahay; Somnath Mukherjee

Interpretive Structural Modelling of Attitude Change Based on Cognitive Dissonance (Railway Transportation Industry)

Volume 16, Issue 4, October 2023, Pages 811-826

10.22059/ijms.2022.339830.674994

Fatemeh Ashouri; Naser Azad

An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872

10.22059/ijms.2022.341453.675074

Hamid Alizadeh; Hamed Nazapour Kashani

The Intervening Impact of Social Media Marketing on Brand Loyalty: A Multi Group Analysis in Customer Demographics

Volume 16, Issue 4, October 2023, Pages 889-903

10.22059/ijms.2022.342872.675097

Ubais Parayil Iqbal; Hamza V K; Shajeer Sainudheen

Analysis of critical success factors in a food agile supply chain by a fuzzy hybrid decision-making method

Volume 16, Issue 4, October 2023, Pages 905-926

10.22059/ijms.2022.342964.675099

Hamed Nozari; Alireza Aliahmadi

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

Journal Archive

Volume 17 (2024)

Volume 16 (2023)

Volume 15 (2022)

Volume 14 (2021)

Volume 13 (2020)

Volume 12 (2019)

Volume 11 (2018)

Volume 10 (2017)

Volume 9 (2016)

Volume 8 (2015)

Volume 7 (2014)

Volume 6 (2013)

Volume 5 (2012)

Volume 4 (2011)

Volume 3 (2010)

Volume 2 (2009)

Volume 1 (2007)