Examining the Components of Organizational Attractiveness: An Employee Perspective

Document Type : Research Paper

Authors

1 Research Scholar, School of Business and Management. Christ University Bengaluru, Karnataka, India 560029

2 Associate Professor, School of Business and Management, School of Business and Management. Christ University Bengaluru, Karnataka, India 560029

3 Associate Professor & Head of Business Analytics, School of Business and Management, School of Business and Management. Christ University Bengaluru, Karnataka, India 560029

4 Associate Professor & Area Chair, HR, School of Business and Management, School of Business and Management. Christ University Bengaluru, Karnataka, India 560029

Abstract

This study examines the key components influencing organizational attractiveness in the Information Technology (IT) sector in Bangalore, India. A multistage sampling technique was employed to gather data from employees across twenty IT software companies in Bangalore. A structured questionnaire was administered, and a total of 740 responses were collected. Data analysis was conducted using the Statistical Programme for Social Sciences (SPSS 25.0), incorporating descriptive and inferential statistical methods. Exploratory factor analysis with Promax rotation was applied to extract the primary factors contributing to organizational attractiveness. The analysis revealed nine critical factors influencing organizational attractiveness: career growth opportunities (CGO), corporate social responsibility (CSR), flexible work practices (FWP), perceived organizational prestige (POP), perceived organizational support (POS), happiness at work (HAW), professional stability (PS), work options (WO), and compressed workweeks (CW). CGO and FWP emerged as the most impactful factors, reflecting employees' preferences for career advancement and work-life balance. CSR and POP highlight the importance of organizational values and reputation.

Keywords

Main Subjects

References

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Interdisciplinary Journal of Management Studies
Volume 18, Issue 4
October 2025
Pages 615-633

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