Functionally Based Core Competencies and Competitive Advantage in the Heating, Ventilation, and Air Conditioning Sector: A Case Study Using the DEMATEL Method

Document Type : Research Paper

Authors

1 Department of Business Administration, Institute of Social Sciences, Akdeniz University, Antalya, Türkiye

2 Department of Business Administration, Faculty of Economics and Administrative Sciences, Akdeniz University, Antalya, Türkiye

10.22059/ijms.2025.373253.676580

Abstract

This study investigates the critical role of functionally based core competencies in sustaining performance and competitiveness within the heating, ventilation, and air conditioning sector, with a focus on a leading Turkish firm. While technological advancements and regulatory changes have driven industry transformation, the organizational competencies required to maintain a competitive edge remain underexplored. Using the DEMATEL method, this research identifies and prioritizes key functional competencies, emphasizing the strategic importance of customer-oriented marketing and sales strategies in responding to market demands and sustaining competitive advantage. The findings highlight the interplay between technological innovation, cross-functional collaboration, and dynamic capabilities as drivers of long-term success. Although the study provides valuable insights, its focus on a single firm limits its generalizability, indicating the need for broader, multi-firm research. By offering a framework to understand and leverage core competencies, this study contributes to both academic knowledge and practical applications in navigating the evolving heating, ventilation, and air conditioning market.

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Main Subjects

References

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Interdisciplinary Journal of Management Studies
Volume 18, Issue 3
July 2025
Pages 457-468

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