Luxury Brand Management in Global Markets: A Bibliometric Analysis

Articles in Press

Document Type : Review article

Authors

1 Polytechnic Institute of Coimbra, Technology and Management School of Oliveira do Hospital, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal

2 Department of Management, School of Economics, Management and Political Science, Centre for Research in Economics and Management (NIPE), University of Minho, Braga, Portugal

3 Federal Institute of Goiás, GO-403 - Km 7 - Quinhão 12-E, 75250-000 Senador Canedo, Goiás, Brazil

10.22059/ijms.2025.396364.677678

Abstract

The management of luxury brands in international markets has garnered significant scholarly attention. However, the literature on this topic is fragmented and confined to specific areas or contexts, calling for a comprehensive literature review to provide a more holistic view of the subject. This study aims to consolidate knowledge about managing luxury brands in international markets. 110 articles were retrieved from Scopus, covering publications from 2000 to 2024. A bibliometric analysis was conducted using the bibliometrix R package to understand the intellectual structure of the research field, employing performance analysis and scientific mapping. The findings listed the most important keywords, impactful authors, progress, and citations of the articles. They uncovered three clusters that captured the attention of academia: luxury markets, luxury brands, and emerging markets. This study contributes theoretically and practically to developing the research topic, offers an understanding of the state of the art of luxury brand management in international markets, and proposes an agenda for future directions.

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Interdisciplinary Journal of Management Studies

Articles in Press, Accepted Manuscript
Available Online from 23 September 2025

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