The impact of QR code payment towards impulsive buying behaviour

Articles in Press

Document Type : Research Paper

Authors

1 Department of Accounting, Faculty of Economics Business and Humanities, Universitas Trilogi, Jakarta, Indonesia

2 School of Management, Universiti Sains Malaysia,11800 USM, Penang, Malaysia

10.22059/ijms.2026.395087.677625

Abstract

The purpose of this paper is to investigate the antecedents of QR code payment adoption in Indonesia and its effect on users' impulsive buying behaviour (IBB). This study endeavours to extend the UTAUT2 model by introducing two additional constructs: personal innovativeness, and compatibility and the impact on impulsive buying behaviour. The survey was administered online via Google Forms, and 781 responses were received over the course of three months. This study employs partial least squares structural equation modelling (PLS-SEM). Social Influence, Price Value, Habit, Compatibility, and Personal Innovativeness have a significant influence on the adoption of QR code payment in Indonesia. In addition, the adoption of QR code payment has a significant effect on impulsive buying behaviour. The results of this study can help the government in developing marketing campaigns and promotional materials that encourage customers to take advantage of QRIS. It can help future researchers understand the use of the UTAUT2 development model with additional variables of compatibility and personal innovativeness in analysing the use of QR code and their influence on impulsive buying behaviour in other developing countries with socioeconomic characteristics similar to Indonesia.

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Interdisciplinary Journal of Management Studies

Articles in Press, Accepted Manuscript
Available Online from 23 May 2026

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