Sustainable food consumption (SFC) stands as a critical solution to address the urgent global challenges posed by food security, environmental degradation, and public health concerns. This study aims to investigate the impact of environmental attitude and environmental concern on sustainable food consumption intention (SFCI) among Malaysian university students. The research seeks to examine the mediating role of environmental attitude in the relationship between environmental concern and SFCI. Data were analysed using structural equation modelling. The findings reveal significant positive influences of both environmental attitude and environmental concern on SFCI. Environmental attitude is found to partially mediate the relationship between environmental concern and SFCI. Fostering positive environmental attitude and increasing environmental concern among university students can encourage the adoption of SFC practices, contributing to mitigating environmental degradation and promoting a healthier planet for future generations. This study contributes to academia by providing empirical evidence on the determinants of SFCI among Malaysian university students, filling a gap in the literature on SFC in the Malaysian context. The study provides important considerations for policymakers, highlighting the significance of addressing psychological factors to promote SFC behaviours. Practitioners can utilize these findings to design targeted interventions and educational campaigns, fostering environmentally conscious behaviours among consumers.