Application of qualitative research in management (why, when and how)

Authors

Faculty of Management, University of Tehran, Qom College

Abstract

Application of qualitative research in management (why, when and how)
Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored. Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored.

Keywords


Article Title [فارسی]

Application of qualitative research in management (why, when and how)

Authors [فارسی]

  • Gholamreza Jandaghi
  • hasan Zareie Matin
Abstract [فارسی]

Application of qualitative research in management (why, when and how)
Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored. Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored.