Application of qualitative research in management (why, when and how)

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Faculty of Management, University of Tehran, Qom College

Abstract

Application of qualitative research in management (why, when and how)
Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored. Qualitative research has been increasingly used in all sciences. In this paper we will discuss about the applications of qualitative research methods in management sciences. The differences between quantitative and qualitative researches will be clarified and the statistical methods which are suitable for such researches will be explored.

Keywords

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)
Volume 3, Issue 3 - Serial Number 347402
Iranian Journal of Management Studies
January 2010
Pages 59-73

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