Interdisciplinary Journal of Management Studies

Interdisciplinary Journal of Management Studies

***The Use of Metaphors in Poetry and Organization Theory: Toward De-Compartmentalization of Organizational Knowledge

Authors
Naveed Yazdani 1
Hasan S. Murad 2
Rana Zamin Abbas 3
1 Director, School of Professional Advancement, University of Management and Technology, Lahore
2 Rector, University of Management and Technology, Lahore
3 Senior Research Associate, Organization Theory Center, University of Management and Technology, Lahore
10.22059/ijms.2011.23473
Abstract
Since the time of Western modernity, knowledge is compartmentalized into differentiated fields. This has however not mitigated the influence of natural science model of theorizing on social sciences. As a result, the discipline of organization theory has grown without the influence of abstract, ephemeral and metaphysical fields such as religion, history, mystic philosophy, arts and literature. With the rise of organizational cultural studies and the emergence of symbolic-interpretive view of organizing during the last three or four decades, the trend is however gradually shifting. Corporate aesthetics is a field within organization theory which places value on the aesthetical aspects of managing and organizing. Taking the lead from corporate aesthetics, this paper highlights the link between Organization theory and literature (poetry, both English and Urdu). The linguistic and conceptual instrument of metaphors is isolated as the underpinning tool of this link. ...
Keywords
Corporate Aesthetics
Linguistics.
metaphors
Organization Theory
Poetry
Interdisciplinary Journal of Management Studies
Volume 4, Issue 2 - Serial Number 646520
Iranian Journal of Management Studies
Summer 2011
Pages 63-78