1 Director, School of Professional Advancement, University of Management and Technology, Lahore
2 Rector, University of Management and Technology, Lahore
3 Senior Research Associate, Organization Theory Center, University of Management and Technology, Lahore
Article Title [Persian]
Since the time of Western modernity, knowledge is compartmentalized into differentiated fields. This has however not mitigated the influence of natural science model of theorizing on social sciences. As a result, the discipline of organization theory has grown without the influence of abstract, ephemeral and metaphysical fields such as religion, history, mystic philosophy, arts and literature. With the rise of organizational cultural studies and the emergence of symbolic-interpretive view of organizing during the last three or four decades, the trend is however gradually shifting. Corporate aesthetics is a field within organization theory which places value on the aesthetical aspects of managing and organizing. Taking the lead from corporate aesthetics, this paper highlights the link between Organization theory and literature (poetry, both English and Urdu). The linguistic and conceptual instrument of metaphors is isolated as the underpinning tool of this link. ...