Comprehensive Performance Evaluation Using FAHP-FVIKOR Approach Based on Balanced Scorecard (BSC): A Case of Yazd's Ceramic and Tile Industry

Document Type : Research Paper

Authors

1 Associate Professor, Department of Business Management, University of Yazd, Iran

2 Assistant Professor, Department of Industrial Management, University of Yazd, Iran

3 . M.A. Student in Industrial Management, Department of Industrial Management, Yazd Branch, Jahade Daneshgahi University, Yazd, Iran

4 M.A. Student in Industrial Management, Department of Industrial Management, Yazd Branch, Jahade Daneshgahi University, Yazd, Iran

Abstract

The comprehensive assessment model considers the financial and non-financial aspects as balanced scorecard. Also, for more comprehensive results of the investigation, four aspects of the balanced scorecard were used and then by using fuzzy Delphi technique and experts' opinions, the standard aspects of each were achieved in two stages. To determine the importance of each aspect of BSC, the process of fuzzy hierarchical analysis was employed. The results showed that among the four aspects of balanced scorecard, the financial index has the greatest significance, the customer index is in second place, and the third place belongs to growth and learning, and internal processes are in fourth place. In the next stage, the companies studied in the previous level were ranked by fuzzy VIKOR technique according to the indices. The results reveal that company A has the best performance among the ten companies from the perspective of four indices.

Keywords

Interdisciplinary Journal of Management Studies
Volume 6, Issue 2 - Serial Number 6
Iranian Journal of Management Studies
July 2013
Pages 81-104

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