Designing Export Performance Model based on Organizational Orientations

Document Type: Research Paper

Authors

Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

Abstract

This study extends prior researches by exploring the effect of organizational orientations on export performance. Building on the already extensive literature, we developed a model of relationship. A total of 120 usable questionnaires were received from the Iranian food industry SMEs. The results indicated that entrepreneurial orientation, market orientation and learning orientation positively impact export performance. Market orientation positively influences learning orientation. Furthermore, both market and learning orientation positively impact entrepreneurial orientation. Additionally, market orientation indirectly impacts export performance via entrepreneurial and learning performance. Learning orientation also indirectly impacts export performance via entrepreneurial orientation. Most empirical studies have been conducted in developed countries, rather than in developing countries. This is the first examination of the role of three organizational orientations in Iranian SMEs. This study is aimed at companies who wish to increase their performance. Managers can also enhance their chances of success by developing the different orientations.

Keywords

Main Subjects


Article Title [Persian]

طراحی مدل عملکرد صادراتی شرکت بر اساس گرایش‌های سازمانی

Authors [Persian]

  • الهه تقوی شوازی
  • اصغر مشبکی
  • سید حمید خداداد حسینی
  • اسدالله کردنائیج
دانشکدة مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران
Abstract [Persian]

این مطالعه از طریق بررسی تأثیر جهت گیری سازمانی بر عملکرد صادراتی، مطالعات پیشین را بسط می‌دهد.بر اساس متون گسترده، مدلی ارتباطی ایجاد شد.در مجموع، 120 پرسشنامة قابل استفاده از کسب‌وکارهای کوچک و متوسط صنعت غذایی ایران جمع‌آوری شد. نتایج نشان می‌دهد که گرایش کارآفرینانه، گرایش بازار و گرایش یادگیری بر عملکرد صادرات تأثیر مثبت دارد. گرایش بازار بر جهت‌گیری یادگیری تأثیر مثبت دارد. گرایش بازار و گرایش یادگیری بر گرایش کارآفرینانه تأثیر مثبت دارد و گرایش بازار از طریق عملکرد کارآفرینانه و یادگیری عملکرد صادراتی تأثیر غیرمستقیم دارد. همچنین، گرایش یادگیری  از طریق گرایش کارآفرینانه عملکرد صادرات را به طور غیرمستقیم تحت تأثیر قرار می‌دهد. اکثر مطالعات تجربی که در کشورهای توسعه‌یافته انجام شده‌اندو  در کشورهای در حال توسعه نادیده گرفته می‌شوند.این اولین بررسی نقش سه گرایش سازمانی روی کسب وکارهای کوچک و متوسط صنعت غذایی ایران است. این مطالعه برای سازمان‌هایی پیشنهاد می‌شود که هدفشان افزایش عملکرد است. همچنین، مدیران می‌توانند احتمال موفقیتشان را با توسعة گرایش‌های مختلف افزایش دهند.

Keywords [Persian]

  • عملکرد صادراتی
  • گرایش بازار
  • گرایش کارآفرینانه
  • گرایش یادگیری
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