Providing a multidimensional measurement model for assessing quality of sport tourism services: Empirical evidence from sport conference as sport event tourism

Document Type: Research Paper

Authors

1 University of Shahrood

2 Ph.D. Student in Sport Management Ferdowsi University of Mashhad

3 Shomal University

Abstract

This study aimed to empirically develop a reliable and valid model specifically for measuring service quality of sport conferences as sport event tourism. To assess the model which has been established based on the survey, data gathered from 136 of attendees in sport conference. Finding of this study showed that participants form their service quality perceptions based on their evaluations of 4 primary dimensions including: venue quality, conference quality, access quality and trip quality. Total variance of these dimensions explained %53.82 variance of services quality. Confirmatory factor analysis showed that each of the four factors influence on the services quality, and the fit indices confirmed the conceptual model that presented in this study (Chi-Square=85.456, df=23, P=0.001, RMSEA=0.142). As a result, it is recommended to conference organizer and tourism managers, to considering these factors next to each other in order to increase and improve the service quality.

Keywords

Main Subjects


Article Title [Persian]

مدل اندازه‌گیری چند بعدی برای ارزیابی کیفیت خدمات گردشگری ورزشی: شواهدی تجربی از کنفرانس‌های ورزشی به منزلة رویداد گردشگری ورزشی

Authors [Persian]

  • رضا اندام 1
  • امیر منتظری 2
  • سمیرا فیضی 3
  • رحیمه مهدی‌زاده 1
1 دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شاهرود، ایران
2 دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه فردوسی، مشهد، ایران
3 دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شمال، آمل، ایران
Abstract [Persian]

هدف از انجام این مطالعه، توسعة تجربی مدلی معتبر و پایا برای اندازه‌گیری کیفیت خدمات کنفرانس‌های ورزشی به منزلة رویداد گردشگری ورزشی بوده است. برای ارزیابی مدل مفروض، از داده‌های جمع‌آوری‌شده از 136 تن از شرکت‌کنندگان در کنفرانس ورزشی استفاده شد. یافته‌های این مطالعه نشان داد، برداشت شرکت‌کنندگان از کیفیت خدمات بر اساس ارزیابی آنان از چهار بعد اصلی، شامل کیفیت محل برگزاری، کیفیت همایش، کیفیت دسترسی و کیفیت سفر است. واریانس کلی این ابعاد 82/53% واریانس کیفیت خدمات را تبیین کرد. تحلیل عاملی تأییدی نشان داد، هر یک از این ابعاد روی کیفیت خدمات مؤثر است و شاخص‌های برازندگی، مدل مفهومی ارائه‌شده در این مطالعه را تأیید کرد (Chi-Square=85.456, df=23, P =0.001, RMSEA=0.142). از این‌رو، به سازمان‌دهندگان کنفرانس‌ها و مدیران گردشگری پیشنهاد می‌شود، به منظور افزایش و بهبود کیفیت خدمات، به این ابعاد در کنار یکدیگر توجه کنند. 

Keywords [Persian]

  • رویدادهای ورزشی
  • کنفرانس
  • کیفیت خدمات
  • گردشگری ورزشی
  • مقیاس چند بعدی
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