An application of logarithmic fuzzy preference programming-based AHP and FRS techniques to develop and prioritize strategic objectives

Document Type: Research Paper

Authors

Faculty of Management, University of Tehran, Iran

Abstract

Vital decisions made at the strategic level in an organization are not only intricate but also costly to alter. It is therefore important to find a comprehensive approach to deal with such a possibility. One of the major problems of a common balanced scorecard (BSC)-based model in strategic management is lack of a ranking system for strategic objectives in order to enable prioritization of the operational actions for strategy development. In this paper, we have proposed an approach to apply the Logarithmic Fuzzy Preference Programming (LFPP) and the Fuzzy Ratio System (FRS) techniques to resolve this issue. To propose a comprehensive approach, the strategy canvas concept, the four actions framework of the blue-ocean strategy model, and the competitive strategy development techniques of the Judo Strategy model can be employed for problem formulation. To check for applicability, the proposed model was applied to a case of X Tile and Ceramics Company. This research applied a combination of the Judo Strategy and the blue-ocean model in the form of a BSC strategic planning to develop strategic objectives as well as utilized the LFPP and FRS techniques to rank the objectives based on their strategic goals.

Keywords

Main Subjects


Article Title [Persian]

به‌کارگیری تکنیک‏ حداقل مجذورات لگاریتمی فازی مبتنی‌بر AHP و تکنیک سیستم نسبی فازی به منظور تدوین و الویت‏بندی

Authors [Persian]

  • میرمحمود سادات
  • حسین صفری
  • علی اصغر سعدآبادی
  • احسان خانمحمدی
دانشکدة مدیریت، دانشگاه تهران، ایران
Abstract [Persian]

بسیاری از مسائل مدیریت ذاتاً با ارزیابی مجموعه‌ای از گزینه‌ها بر اساس چند معیار حل می‌شود. تکنیک‌های MCDM تکنیک‌هایی ساده و اثربخش برای حل مسائل مدیریت در سطوح مختلف و نقطة تمرکزی در مطالعات جدید مدیریت است. تصمیم‌های حیاتی در سطح راهبردی سازمان، علاوه بر آنکه حساس است، برای تغییر نیاز به هزینة هنگفت دارد. بنابراین، یافتن رویکردی جامع برای حل این گونه مسائل به اندازة کافی ضرورت دارد. در تعیین راهبردها، یکی از مسائل عمدة مدل‌های رایج مدیریت راهبردی بر اساس BSC، مسئلة عدم ارائة رتبه‌بندی اهداف راهبردی برای اولویت‌بندی اقدام‌های عملیاتی است. در این مقاله رویکردی ارائه می‌دهیم که تکنیک‌های LFPP و FRS را برای رفع این ضعف به کار می‌برد. برای ارائة رویکردی جامع، مفهوم راهبرد کانوس، چارچوب اقدامات چهارگانة مدل راهبردی اقیانوس آبی و تکینک‌های تعیین راهبردهای رقابتی از مدل راهبردی جودو برای فرموله کردن مسئله به کار رفته است. برای بررسی کاربردپذیری مدل ارائه‌شده، آن را در حل موردکاوی از شرکت کاشی و سرامیک X به کار برده‌ایم.

Keywords [Persian]

  • MCDM
  • تکنیک FRS
  • تکنیک LFPP
  • راهبرد اقیانوس آبی
  • راهبرد جودویی
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