Analyzing divergent perspective about strategic direction in the Export Development Bank of Iran (EDBI): Research based on Q-methodology

Document Type: Research Paper


Faculty of Entrepreneurship, University of Tehran


The achievement of strategies goals is one of the objectives of many organizations. One of the important influences on strategic objectives is the attitudes and perceptions of strategic planners groups. This paper focuses on conception of strategic directions in Export Development Bank of Iran (EDBI) among administrators (including board members, top and middle managers). This study was designed to illustrate how Q methodology can be used as a tool for strategic planning. Potential plans for the future of EDBI were formulated and Q sorted by 20 members of EDBI to determine support or resistance of them. The results show that these stakeholders have three distinct conceptions about strategic direction which are based on how they perceive these strategic themes. The author labeled these conceptions as: intellectual capital developers, external environmental scanners and budget supervisors. This study also provided a list of strategic objectives for leadership of the bank resulting from the areas of strong consensus between the three conceptions.


Main Subjects

Article Title [Persian]

تحلیل دیدگاه های مختلف در مورد جهت گیری استراتژیک در بانک توسعه صادرات: مطالعه موردی برمبنای روش کیو

Author [Persian]

  • طیبه نیک رفتار
دانشکده کارآفرینی ، دانشگاه تهران
Abstract [Persian]

دستیابی به استراتژی ها یکی از اهداف مهم سازمان ها است. یکی از عواملی که تاثیر مهم بر استراتژی ها دارد نگرش و دیدگاه گروه برنامه ریزان استراتژیک است. تمرکز این مقاله برروی مفهوم جهت گیری های استراتژیک در میان مدیران (ارشد، میانی) و اعضای هیات مدیره بانک توسعه صادرات است. این مطالعه نشان می دهد که چگونه می توان از روش کیو به عنوان ابزاری برای برنامه ریزی استراتژیک استفاده کرد. لذا طرحهای بالقوه برای آینده بانک طراحی شد و توسط 20 نفر از مدیران با بکارگیری روش کیو مورد آزمون قرار گرفت تا مشخص شود به چه میزان از این طرحهای پشتیبانی می کنند یا در برابر آن مقاومت می شود. نتایج نشان می دهد که ذینفعان دارای سه درک متمایز نسبت به مفهوم جهت گیری استراتژیک بانک هستند: توسعه دهندگان سرمایه فکری، پایش کنندگان محیط خارجی و سرپرستان بودجه. این پژوهش همچنین لیستی از اهداف استراتژیک براساس تفاهم بین این سه الگوی ذهنی برای مدیران بانک ارائه داده است.

Keywords [Persian]

  • جهت گیری استراتژیک
  • روش کیو
  • مفهوم
  • دیدگاه های گوناگون
  • بانک
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