Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Document Type: Research Paper


Department of Industrial Engineering, Iran University of Science & Technology, Terhan, Iran


This paper develops a two-stage model to consider a franchise/franchisee environment in which supply chains are simultaneously entering the untapped market to produce either identical or highly substitutable products and give franchise to franchisees. Customer demand is elastic, price dependent and customer utility function is based on Huff gravity rule model. The supply chains, in the first stage, shape their networks and set the market prices based on dynamic games. The franchisees, in the second stage, specify their attractiveness levels and set the locations of their retailers in simultaneous games. Possibility theory was also applied to cope with uncertainty. Finally, we applied our model to a real world problem, discussed the results, conducted some sensitivity analyses, and gained some managerial insights.


Main Subjects

Article Title [Persian]

طراحی شبکه زنجیره تامین رقابتی پویا تحت تابع تقاضای وابسته به قیمت و تابع مطلوبیت هاف

Authors [Persian]

  • کاوه فهیمی
  • سید محمد سید حسینی
  • احمد ماکویی
دانشکده مهندسی صنایع ، دانشگاه علم و صنعت ایران، تهران، ایران
Abstract [Persian]

این مقاله یک مدل دومرحله ای را در فضای نمایندگی در نظر می گیرد که طی آن   زنجیره تامین بطور همزمان وارد بازار بکری می شوند و اقدام به طراحی شبکه زنجیره تامین خود می کنند. کالای تولیدی توسط زنجیره­ها کاملا یکسان و قابل جایگزین می­باشد. هر زنجیره نمایندگی دارد. تابع تقاضای مشتری کشسان و وابسته به قیمت می باشد و تابع مطلوبیت وی برمبنای تابع هاف می باشد. در مرحله اول و طی یک بازی همزمان زنجیره ها شبکه خود را طراحی کرده و قیمت ها را مشخص می کنند. در مرحله دوم نمایندگی ها مکان و میزان جذابیت تسهیلات خود را طی یک بازی همزمان مشخص می کنند. تئوری امکان برای مواجه با عدم قطعیت استفاده شده است. در آخر یک مسئله واقعی به صورت مدل پیشنهادی مدل شده است، نتایج بحث شده اند، آنالیز حساسیت انجام شده است و نتایج محاسباتی استخراج شده اند.

Keywords [Persian]

  • برنامه ریزی دوسطحی
  • بازی همزمان
  • تعادل نش
  • طراحی شبکه زنجیره تامین رقابتی پویا
  • الگوریتم ویلسون
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