Modeling the Relationship between Sense of Place, Social Capital and Tourism Support

Document Type: Research Paper

Authors

Department of Tourism Management, Faculty of Management & Accounting, Allameh Tabataba’i, University, Tehran, Iran

Abstract

The success of tourism development heavily depends on residents’ support. Broader literature suggests sense of place and social capital are important precedents of residents’ attitudes and behavior. However, limited attention has been paid to this topic in tourism, especially in Iran. Therefore, the aim of this research is to examine the relationship between sense of place, social capital and residents’ attitudes toward tourism support. Data were collected from residents in the historic city of Shiraz, one of the main tourist destinations in Iran. A survey method based on a structured questionnaire was applied. Data analysis was conducted using a Structural Equation Modelling two-step approach. Results from 386 questionnaires indicated a positive significant relationship between sense of place and social capital, and sense of place and tourism support. However, social capital did not mediate the relationship between sense of place and tourism support. The research findings suggest that it is important for urban planners to take measures to maintain and improve the residents’ place sense in order to gain their support for tourism. Further study is required to investigate the effect of social capital on residents’ attitude towards support for tourism development.

Keywords


Article Title [Persian]

مدل‏سازی رابطه حس مکان، سرمایه اجتماعی و حمایت از گردشگری

Authors [Persian]

  • فاطمه عزیزی
  • فاطمه شکاری
گروه مدیریت جهانگردی- دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی- تهران- ایران
Abstract [Persian]

موفقیت توسعه گردشگری در هر مقصد به شدت به حمایت جامعه میزبان وابسته است. بر اساس ادبیات، حس مکان و سرمایه اجتماعی اثرات مهمی بر نگرش و رفتار ساکنین در مقابل توسعه به جا می‏گذارند. با این حال، در حوزه گردشگری و بویژه در این ایران، توجه اندکی به این موضوع شده‏است. بنابراین، هدف از این پژوهش، بررسی رابطه بین حس مکان، سرمایه اجتماعی و حمایت ساکنین از توسعه گردشگری بوده‏است. جامعه آماری این تحقیق، ساکنین شهر تاریخی شیراز بوده‏اند. برای دستیابی به هدف تحقیق، روش پیمایش با استفاده از پرسشنامه ساختاریافته به کار گرفته شد. داده‏ها با استفاده از رویکرد دو مرحله‏ای مدل‏سازی معادلات ساختاری تحلیل شدند. نتایج تحلیل 386 پرسشنامه بیان‏گر وجود رابطه معنادار مثبت بین حس مکان و سرمایه اجتماعی و حس مکان و حمایت از گردشگری بود. با این حال، نقش میانجی‏ سرمایه اجتماعی در رابطه بین حس مکان و حمایت از گردشگری تأیید نشد. بر اساس یافته‏های پژوهش، به منظور جلب حمایت ساکنین از توسعه گردشگری، برنامه‏ریزان شهری باید راهکارهایی برای بهبود و حفظ حس مکان شهروندان به کار بگیرند. بررسی تاثیر سرمایه اجتماعی بر حمایت از گردشگری نیازمند انجام مطالعات بیش‏تری است. 

Keywords [Persian]

  • حس مکان
  • سرمایه اجتماعی
  • حمایت از گردشگری
  • مدل‏سازی معادلات ساختاری
  • شیراز
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