An Entrepreneurial Decision-Making Model: A Case Study of‏ ‏the ‎Electronic Business of Tehran

Document Type: Research Paper

Authors

1 Faculty of Management and Accounting Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran

2 Department of Business, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Abstract

E-businesses play a critical role in today's knowledge-based economies. Despite their ‎increasing portion, e-businesses experience high rates of failure. Therefore, it is of prime ‎importance to identify their decision-making activities encountering outer competitive forces ‎and their internal structural events. In this study, through using the Grounded Theory approach, we ‎analyze interviews conducted by 20 entrepreneurs who have started and run e-businesses, based on ‎an ex-post facto view. We identified preconditions to entrepreneurial decisions to actualize in ‎three steps and their respective sub-activities that are taken during this decision. Decision-‎making strategies together with contextual and intervening factors that affect the adoption of the ‎mentioned strategies and decision making itself are also identified. Finally, probable outcomes ‎of entrepreneurial decisions are identified and reflected in emerged theory.‎

Keywords

Main Subjects


Article Title [Persian]

ارایه مدل تصمیم گیری کارآفرینانه در ایجاد کسب و کار‎:‎‏ مورد مطالعه، کسب و ‏کارهای الکترونیکی شهر تهران

Authors [Persian]

  • گلشن محمدی 1
  • سید مجتبی سجادی 2
  • کمال سخدری 2
1 دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد قزوین، قزوین، ایران
2 گروه کارآفرینی، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران
Abstract [Persian]

سهم کسب و کارهای الکترونیکی در توسعه اقتصادهای دانش بنیان امروزی بسیار زیاد و بی بدیل است. با این وجود، به رغم رشد بالای این سهم، کسب و کارهای ‏الکترونیکی نرخ های بالایی از شکست را تجربه می نمایند. از این رو شناسایی رویدادهای تصمیم گیری این کسب و کارها در مواجهه با نیروهای رقابتی بیرونی و تغییرات ‏ساختار درونی آنان، گام مهمی در بهبود فعالیت های آنان می باشد. در مطالعه حاضر، با بررسی 20 کارآفرین فعال در زمینه کسب و کارهای الکترونیکی، با اتخاذ رویکرد ‏نظریه داده بنیاد، رویدادهای تصمیم گیری آنان با نگاهی پس رویدادی مورد شناسایی قرار گرفته است. مطالعه حاضر منتج به شناسایی شرایط ضروری برای تصمیم ‏کارآفرینانه به ایجاد کسب و کار الکترونیکی و همین طور مراحل و رویدادهای موجود در هر یک از مراحل تصمیم به ایجاد کسب و کار کارآفرینانه گردیده است. ‏راهبردهای تصمیم گیری، زمینه موثر بر تصمیم گیری و راهبردها و همین طور نتایج محتمل از تصمیم به ایجاد کارآفرینانه نیز در شمار یافته های مطالعه حاضر می باشند.‏

Keywords [Persian]

  • مدل تصمیم گیری
  • تصمیمم کارآفرینانه
  • ایجاد کسب و کار
  • کسب و کار الکترونیکی‎ ‎
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