The Perceived Risk of Iran as a Tourism Destination (A Mixed Method Approach)

Document Type: Research Paper


Department of Management, Faculty of Administration and Economic Science, University of Isfahan, Isfahan, Iran


Risk is an inherent factor in the traveler's choice of destination. Tourism destinations differ in many aspects including their location, economic condition, cultural and political status and crime. Given such differences, the analysis of destination risk and its dimensions is of substantial interest. The current study explores the risk factors perceived about Iran as a tourism destination using the mixed methods of qualitative content analysis and exploratory/confirmatory factor analysis.  The results of qualitative and quantitative studies indicated that the potential tourists perceive eight types of risk factors about Iran, including the risk of human rights violation, satisfaction, inappropriate dress, inaccessibility to cash, crime, communication, securing visa and social risk.


Main Subjects

Article Title [Persian]

ریسک ادارک شده ازایران به عنوان یک مقصد گردشگری (یک رویکرد ترکیبی)

Authors [Persian]

  • علیرضا امامی
  • بهرام رنجبریان
گروه مدیریت، دانشکده اقتصاد و علوم اداری، دانشگاه اصفهان، اصفهان، ایران
Abstract [Persian]

ریسک جزئ ذاتی تصمیم مقصد گردشگر می باشد. مقاصد گردشگری از ابعاد گونانگون بایکدیگر متفاوت هستند از جمله مکان، شرایط اقتصادی، وضعیت سیاسی و میزان جرم و جنایت. براساس این تفاوت ها میزان ریسک ادراک شده و ابعاد آن از مقصد مهم تلقی می گردد.این مطالعه ابعاد ریسک ادارک شده از ایران به عنوان یک مقصد گردشگری را با استفاده از روش پژوهش ترکیبی مورد بررسی قرار می دهد. در روش پژوهش ترکیبی از تحلیل محتوای کیفی و تحلیلی عاملی اکتشافی و تاییدی به منظور اقتباس ابعاد ریسک مورد استفاده قرار گرفت. هشت بعد ریسک ادارک شده در مورد مقصد ایران شامل ریسک نقض حقوق بشر، عدم دسترسی به منابع پولی، ریسک رضایت، ریشک پوشش نامناسب،ریسک جرائم، ریسک ارتباطی،ریسک ویزا است.

Keywords [Persian]

  • ادراک ریسک
  • رفتار گردشگر
  • مقصد گردشگری
  • بازاریابی مقصد
  • کشور اسلامی
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