Identifying the Indicators of the Theory of Planned Behavior in Successful Entrepreneurs of Small and Medium-Sized Enterprises

Document Type: Research Paper

Authors

1 Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

2 School of Industrial Engineering, Alborz Campus, University of Tehran, Tehran, Iran

3 School of Industrial Engineering, College of Engineering, University of Tehran, Tehran, Iran

Abstract

This paper aims to identify the indicators of the theory of planned behavior which are common among successful entrepreneurs as role models in order to help the growth of small and medium-sized enterprises. This study uses an applied research method, integrated data, and descriptive data analysis. Initially, in accordance with the purposive approach of typical case sampling, semi-structured interviews were conducted with the CEOs of nine successful private firms in order to identify the attitudes, subjective norms, and perceived behavioral control of successful entrepreneurs. In the second step, given the applied nature and descriptive-correlative data analysis method of the research, the collected data were analyzed and several concepts were extracted. Next, a standardized questionnaire based on Ajzen's was constructed and distributed among members of the Electrical Industry Syndicate and Electrical Panel Makers Association of Iran. Fifty questionnaires were filled out and returned by the respondents. The data were analyzed using confirmatory factor analysis and structural equation modeling in the software Smart PLS and the model's final components were obtained. The findings indicate that identifying competitive advantages, a multi-skilled and cohesive board of directors, quality products, prioritizing customer satisfaction, and proper training are the key components contributing to the success and growth of organizations.

Keywords

Main Subjects


Article Title [فارسی]

شناسایی شاخص های مدل تئوری رفتار برنامه ریزی شده در کارآفرینان موفق شرکت های کوچک و متوسط

Authors [فارسی]

  • کامبیز طالبی 1
  • اردلان تنباکوچیان 2
  • علی بزرگی امیری 3
1 دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران
2 دانشکده مهندسی صنایع، پردیس البرز، دانشگاه تهران، تهران، ایران
3 دانشکده مهندسی صنایع، پردیس دانشکده‌های فنی، دانشگاه تهران، تهران، ایران
Abstract [فارسی]

هدف این مقاله، شناسایی شاخص‌های تئوری رفتاربرنامه‌ریزی شده، درکارآفرینان موفق به عنوان الگوی رشد شرکت‌های کوچک و متوسط می‌باشد. در این پژوهش از روش تحقیق کاربردی، داده های ترکیبی و آنالیز توصیفی استفاده شده است . ابتدا، مطابق رویکرد هدفمند، انتخاب موارد بارز، برای شناسایی شاخص های کارآفرینان موفق، مصاحبه نیمه ساختار یافته ای، با مدیران 9 شرکت خصوصی موفق انجام شد. بعد، با توجه به ماهیت کاربردی و روش توصیفی- همبستگی از روش تحلیل داده ، داده های جمع آوری شده مورد تجزیه و تحلیل قرار گرفته و چندین مفهوم استخراج گردید.سپس ، پرسشنامه استانداردسازی شده مبتنی بر Ajzen ساخته و بین اعضای اتحادیه و سازندگان تابلو توزیع و پنجاه پرسشنامه تکمیل و بازگردانده شد. تجزیه و تحلیل داده ها با استفاده از تحلیل عامل تأییدی و مدل سازی معادلات ساختاری در نرم افزار Smart PLS انجام و اجزای نهایی مدل بدست آمد.یافته ها حاکی است، شناسایی مزیت های رقابتی ، هیئت مدیره منسجم ، محصولات با کیفیت ، اولویت بندی رضایت مشتری و آموزش مناسب از مؤلفه های مؤثر در رشد سازمانها میباشند.

Keywords [فارسی]

  • کارآفرین
  • شرکت‌های کوچک و متوسط
  • تئوری رفتار برنامه ریزی شده
  • رشد
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