Media and Sport Participation With Emphasis on Socio-Economic Factors: An Econometric Model With Simultaneous Equations Approach

Document Type : Research Paper


1 PhD Student of Sport Management, Faculty of Sports Sciences, Razi University, Kermanshah, Iran

2 Assistant Professor of Sport Management, Faculty of Sports Sciences, Razi University, Kermanshah, Iran

3 Associate Professor of Econometrics, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran

4 Associate Professor of Sports Management and Director of Research Partnerships, Business School, Latrobe University, Melbourne, Australia


Media can play an effective role in promoting sports participation by the distribution of sports information. In addition, sports activities and events are important sources of information for the media. Moreover, developed countries perform better economically and socially in sports and the media. Therefore, the purpose of this study was to investigate the interactive effect of media and sport participation with an emphasis on socio-economic factors. We developed an econometric model through the simultaneous equations approach and using the 2SLS method for provinces of Iran between 2004 and 2017. The results showed that there was an interactive, significant, and positive effect between sports media and athletes' sport participation. In addition, there was an interactive, significant, and positive effect between athletes' sport participation and non-athlete sport participation (referees and coaches). Sports media had a significant and positive effect on non-athletes sport participation but the effect of non-athletes' sports participation (referees and coaches) on the media was not significant. Furthermore, Consumer Price Index (CPI) of food, clothing, housing, and unemployment rate had a significant and negative effect on athletes' sports participation. The effect of GDP on the non-athletes sport participation was significant and positive. Finally, the country's population was found to have a significant and positive effect on sports media.


Main Subjects

Article Title [فارسی]

رسانه و مشارکت ورزشی با تأکید بر عوامل اقتصادی-اجتماعی: یک مدل اقتصادسنجی با رویکرد معادلات همزمان

Authors [فارسی]

  • سعید خانمرادی 1
  • شیرین زردشتیان 2
  • شهرام فتاحی 3
  • جف دیکسون 4
1 دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران
2 استادیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران
3 دانشیار اقتصادسنجی، دانشکده اقتصاد و کارآفرینی، دانشگاه رازی، کرمانشاه، ایران
4 دانشیار مدیریت ورزشی و مدیر مشارکت های پژوهشی، دانشکده تجارت، دانشگاه لاتروب، ملبورن، استرالیا
Abstract [فارسی]

رسانه ها با توزیع اطلاعات ورزشی می توانند نقش موثری در ارتقاء مشارکت ورزشی داشته باشند. همچنین فعالیت ها و رویدادهای ورزشی منبع مهمی از اطلاعات برای رسانه ها هستند. همچنین کشورهای توسعه یافته از نظر اقتصادی و اجتماعی در ورزش و رسانه عملکرد بهتری دارند. بنابراین ، هدف از این مطالعه بررسی تأثیر متقابل رسانه ها و مشارکت ورزشی با تأکید بر عوامل اقتصادی و اجتماعی بود. ما یک مدل اقتصادسنجی با رویکرد معادلات همزمان و با استفاده از روش 2SLS برای استان های ایران بین سال های 2004 و 2017 را در نظر گرفتیم. نتایج نشان داد که اثر متقابل، مثبت و معناداری بین رسانه های ورزشی و مشارکت ورزشی ورزشکاران وجود دارد. همچنین ، بین مشارکت ورزشی ورزشکاران و مشارکت ورزشی غیر ورزشکار (داوران و مربیان) تأثیر متقابل ، معنی دار و مثبت وجود دارد. رسانه ورزش تأثیر مثبت و معناداری بر مشارکت ورزشی غیر ورزشکاران دارد اما تأثیر مشارکت ورزشی غیر ورزشکاران (داوران و مربیان) بر رسانه ها معنی دار نبود. همچنین ، شاخص بهای مصرف کننده (CPI) برای مواد غذایی، پوشاک ، مسکن و نرخ بیکاری تأثیر منفی و معنی داری بر مشارکت ورزشی ورزشکاران دارد. تأثیر تولید ناخالص داخلی بر مشارکت ورزشی غیر ورزشکاران مثبت و معنادار است. سرانجام ، جمعیت کشور تأثیر مثبت و معناداری بر رسانه های ورزشی دارد.

Keywords [فارسی]

  • رسانه
  • مشارکت ورزشی
  • تولید ناخالص داخلی
  • شاخص قیمت مصرف کننده
  • نرخ بیکاری
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 [H1]Only one page?
 [H2]Unpublished master’s or doctoral Dissertation?
 [H3]What is this?