Sports Business Resilience in the COVID-19 Crisis: The Delphi Qualitative Approach

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Management and Entrepreneurship, University of Kashan, Kashan, Iran

2 Associate Professor, Sport Management Department, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

Abstract

The present study attempts to evaluate the challenges of sports businesses in the COVID-19 pandemic crisis and introduce their resilience solutions. This research was qualitative, with the Delphi method used to conduct it. In the first phase, 9 challenges and 88 business resilience strategies were extracted in the form of a questionnaire. In the second phase, these challenges and strategies were provided to the Delphi panel consisting of 18 professors of sports management and sports business managers, who were selected in a purposeful manner through snowball sampling method. Finally, 11 challenges in the two categories of supply side challenges and demand side challenges were identified. In addition, 94 sports business resilience strategies for COVID and post-COVID eras were identified in four categories, namely marketing mix management, process management, organizational resource management, and strategic action management. These operational strategies can save sports businesses from the risk of bankruptcy and exclusion from the sports ecosystem and strengthen these firms for future crises by increasing their resilience.

Keywords

Main Subjects


Article Title [فارسی]

تاب‌آوری کسب و کارهای ورزشی در بحران کووید19: رویکرد کیفی دلفی

Authors [فارسی]

  • زهرا صادقی آرانی 1
  • ابراهیم علی دوست قهفرخی 2
1 استادیار، گروه مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران
2 دانشیار، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران
Abstract [فارسی]

شیوع و همه‌گیری پاندمی کووید 19 در روزهای پایانی سال 2019 میلادی، بسیاری از کسب و کارهای ورزشی را با بحران جدی و حتی تعطیلی مواجه کرده است. پژوهش حاضر تلاش می‌کند تا ضمن بررسی چالش‌های پیش‌روی کسب و کارهای ورزشی در بحران کنونی، راهکارهای تاب‌آوری آن‌ها را نیز معرفی نماید.این پژوهش از نوع  کیفی بود و از روش دلفی برای تحلیل نتایج استفاده شده است. در فاز اول، 9 «چالش‌ پیش روی کسب و کارها در دوران کرونا» و 88 راهبرد «تاب‌آوری کسب و کار» در قالب یک پرسش‌نامه استخراج شد. سپس در فاز دوم این چالش‌ها و راهبردها در اختیار پنل دلفی متشکل از 18 نفر از اساتید و نخبگان مدیریت ورزشی و مدیران کسب و کارهای ورزشی قرار گرفته است که به‌ صورت هدفمند و گلوله‌برفی انتخاب شده‌اند. در نهایت، 11 چالش در دو دسته «چالش‌های طرف عرضه» و «چالش‌های طرف تقاضا»  شناسایی شد. همچنین، 94 راهکار تاب‌آوری کسب و کارهای ورزشی در دوران کرونا و پساکرونا شناسایی و در چهار طبقه‌ی راهبردهای تاب‌آوری از منظر «مدیریت آمیخته‌ی بازاریابی»، «مدیریت فرایندها»، «مدیریت منابع سازمانی» و «مدیریت اقدامات راهبردی» ارائه شده است. راهبردهای عملیاتی پیش‌رو می‌تواند کسب و کارهای ورزشی را از خطر ورشکستی و حذف از اکوسیستم ورزشی نجات داده و با افزایش تاب‌آوری، این بنگاه‌ها را برای بحران‌های بعدی مقاوم سازد.

Keywords [فارسی]

  • زنجیره تامین
  • صنعت ورزش
  • طرف عرضه
  • طرف تقاضا
  • کووید19
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