Modeling the Institutional Factors Affecting the Exploitation of Entrepreneurial Opportunities in the Sports Tourism Industry Using an Interpretive-Structural Approach

Document Type : Research Paper

Authors

1 PhD Candidate of Sport Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

2 Associate Professor of Sport Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Sport Management Department, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

4 Sports Centre, Imam Reza International University, Iran

5 University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia

6 Master’s Student in Sport Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

Abstract

The purpose of this study is to examine the most important institutional factors that support the exploitation of entrepreneurial opportunities within the sports tourism industry. The present study is a qualitative research based on data gathered from available documentary studies and semi-structured interviews conducted with 35 experts in the field of sports tourism and sports entrepreneurship in Iran. The interpretive structural model (ISM) was used to analyze the data. According to the results of the research, 74 indicators were identified and classified under 11 institutional factors, including rule of law, government policies, social norms, social values, social beliefs, expert knowledge promotion, social knowledge promotion, public sector support, private sector support, complementary attraction, and information technology, at five hierarchical levels. Government policies and public sector support were identified as fifth-level factors that act as the model’s cornerstone. Finally, the research results suggest that for the growth of the sports tourism industry in developing countries such as Iran, other identified factors must also be involved in the growth of this industry. In this regard, the existence of an appropriate legal, normative, supportive, and educational environment will affect the ability and willingness of market participants to identify and take advantage of entrepreneurial opportunities in the emerging sports tourism industry.

Keywords

Main Subjects


Article Title [فارسی]

مدلسازی عوامل نهادی موثر بر بهره‌برداری از فرصت‌های کارآفرینی صنعت گردشگری ورزشی در ایران با رویکرد تفسیری ـ ساختاری (ISM)

Authors [فارسی]

  • رضا حیدری 1
  • محمد کشتی دار 2
  • امین دهقان قهفرخی 3
  • مهدی اصفهانی 4
  • مارکو پریچ 5
  • فرزانه اویسی ثانی 6
1 دانشجو دکتری مدیریت ورزشی، دانشکده علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران
2 دانشیار مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه فردوسی مشهد، مشهد، ایران
3 گروه مدیریت ورزش ، دانشکده تربیت بدنی و علوم ورزشی ، دانشگاه تهران ، تهران ، ایران
4 گروه علوم ورزشی ، دانشگاه بین المللی امام رضا (ع) مشهد، ایران
5 دانشگاه ریجکا ، دانشکده گردشگری و مدیریت مهمان نوازی ، اوپاتیجا، کرواسی
6 کارشناسی ارشد مدیریت ورزشی دانشجویان ، دانشکده علوم ورزشی ، دانشگاه فردوسی مشهد ، مشهد، ایران
Abstract [فارسی]

هدف پژوهش حاضر مدلسازی عوامل نهادی موثر بر بهره‌برداری از فرصت‌های کارآفرینی صنعت گردشگری ورزشی در ایران بر اساس رویکرد ساختاری تفسیری بود. تحقیق حاضر از نوع تحقیقات کیفی با ماهیت تحلیلی‌ می‌باشد و از نوع تحقیقات کاربردی است که به روش ساختاری تفسیری انجام شد. ابزار جمع‌آوری داده‌های پژوهش، مطالعات اسنادی، مصاحبه و پرسشنامه‌ بود. جامعه آماری پژوهش شامل صاحبنظران حوزه گردشگری ورزشی و کارآفرینی ورزشی بود که از این تعداد، 35 نفر به شیوه هدفمند در هر بخش از پژوهش به عنوان نمونه انتخاب شدند. همچنین برای تجزیه و تحلیل داده ها از مدل ساختاری تفسیری (ISM) استفاده شد. با توجه به نتایج پژوهش 74 شاخص در زیر مجموعه 11 عامل نهادی و در 5 سطح قرار گرفتند؛ سیاست‌های دولت و حمایت بخش دولتی به عنوان عوامل سطح پنجم مدل که به عنوان سنگ زیربنایی مدل عمل می‌کنند، شناسایی شدند. با توجه به نتایج می‌توان پیشنهاد کرد که برای رشد صنعت گردشگری ورزشی در کشورهای در حال توسعه مثل ایران باید عوامل زیادی با همگرایی بیشتری در رشد این صنعت دخیل باشند. در همین راستا، وجود محیط قانونی، هنجاری، حمایتی و آموزشی مناسب بر توان و تمایل عاملان بازار برای شناسایی و بهره‌برداری از فرصت‌های کارآفرینی این صنعت نوظهور در کشورها تأثیر خواهد داشت.

Keywords [فارسی]

  • عوامل آمورزشی و حمایتی
  • کارآفرینی
  • عوامل قانونی
  • عوامل هنجاری و فرهنگی
  • گردشگری ورزشی
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