Dynamic Pricing: A Bibliometric Approach

Document Type : Review article


1 Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran

2 Department of Management, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran


Dynamic pricing is a field of research that has gained acceptance in the scientific community and management literature. This paper aims to review the citations made in the literature on dynamic pricing and investigate the development of knowledge of this field of research. Bibliometric methods were used to conduct this study, including scientific mapping of dynamic pricing. VOSviewer software was used for scientific mapping. Five clusters in the co-citation were introduced by giving statistical and graphical information. A conceptual framework of perceived price fairness was presented. The results show a growing trend in dynamic pricing. It has been shown that adequate studies have not been there to identify the variables affecting dynamic pricing and to consider all the dimensions affecting the perceived fairness of price, and fewer studies have been conducted in the field of B2B research. The results of the study show that in all bibliographic fields USA is dominant to other countries. This article is the first bibliographic study in the field of dynamic pricing, and it presents the research gap in this area and directs the perspective of future research. This article is useful for researchers and enthusiasts in the field of dynamic pricing.


Main Subjects

Article Title [فارسی]

قیمت گذاری پویا: با رویکرد کتاب سنجی

Authors [فارسی]

  • فاطمه گلی 1
  • منیژه حقیقی نسب 2
1 دانشجوی دکتری بازاریابی، دانشکده علوم اجتماعی و اقتصادی، دانشگاه الزهرا ، تهران ، ایران
2 دانشیارگروه مدیریت ، دانشکده علوم اجتماعی و اقتصادی ، دانشگاه الزهرا ، تهران ، ایران
Abstract [فارسی]

قیمت گذاری پویا یک زمینه تحقیقاتی است که در جامعه علمی و ادبیات مدیریت مورد قبول واقع شده است. این مقاله با هدف بررسی استنادات ارائه شده در ادبیات مربوط به قیمت گذاری پویا و بررسی توسعه دانش در این زمینه تحقیقی است. برای انجام این مطالعه از روش های کتاب سنجی ،از جمله نقشه برداری علمی از قیمت گذاری پویا استفاده شده است. از نرم افزار VOSviewer برای نقشه برداری علمی استفاده شده است. پنج خوشه در استناد با ارائه اطلاعات آماری و گرافیکی معرفی شدند.چارچوبی مفهومی از انصاف قیمت درک شده ارائه شده است. نتایج نشان دهنده روند رو به رشد قیمت گذاری پویا است. نشان داده شده است که مطالعات کافی برای شناسایی متغیرهای موثر بر قیمت گذاری پویا و در نظر گرفتن تمام ابعاد موثر بر انصاف درک شده از قیمت انجام نشده است و مطالعات کمتری در زمینه تحقیقات B2B انجام شده است.در همه زمینه های کتابسنجی ایالات متحده آمریکا نسبت به کشورهای دیگر پیشتاز است. این مقاله اولین مطالعه کتابسنجی در زمینه قیمت گذاری پویا است و خلا تحقیقات در این زمینه راشناسایی کرده و چشم انداز تحقیقات آینده را نشان می دهد. این مقاله برای محققان و علاقه مندان در زمینه قیمت گذاری پویا مفید است.

Keywords [فارسی]

  • قیمت گذاری پویا
  • نقشه علمی
  • انصاف درک شده ازقیمت
  • کتاب سنجی
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