Outsourcing the Services of Sports Facilities: A Marketing Approach

Document Type : Research Paper

Authors

1 Associate Professor of Sport Management, Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran

2 Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran

3 Assistant Professor of Sport Management, College of Farabi, University of Tehran, Qom, Iran

Abstract

Outsourcing of sports facilities is one of the most essential tasks that the Ministry of Sports and Youth of Iran has done to increase organizational productivity. Therefore, this study seeks to outline how outsourcing improves the performance of sports facilities. The present study was conducted with an exploratory research approach to development of outsourcing model. In total, 14 managers of sports facilities participated in in-depth semi-structured interviews. The results showed that by identifying the development factors, facilitators, and barriers to outsourcing sports facilities, important features of outsourcing sports facilities can be achieved. Outsourcing sports services and sports facilities was not done correctly and did not cause the better performance of sports facilities, and there are many obstacles in its implementation due to which sports facilities managers do not benefit from outsourcing. The proper implementation of outsourcing of sports facilities leads to greater customer satisfaction. 

Keywords

Main Subjects


Article Title [فارسی]

برون سپاری خدمات تاسیسات ورزشی: رویکرد بازاریابی

Authors [فارسی]

  • بهزاد ایزدی 1
  • محمدسیامک رضاقلی 2
  • علی صابری 3
1 دانشیار مدیریت ورزشی، دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران
2 دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران
3 استادیار مدیریت ورزشی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران
Abstract [فارسی]

چکیده:برون سپاری تاسیسات ورزشی یکی از مهمترین وظایفی است که وزارت ورزش و جوانان برای افزایش بهره وری سازمان انجام داده است. بنابراین ، این مطالعه به دنبال این است که چگونه برون سپاری عملکرد فضاهای ورزشی را بهبود می بخشد. پژوهش حاضر با رویکرد طراحی اکتشافی برای توسعه مدل انجام شده است. در مجموع ، 14 مدیر تاسیسات ورزشی در مصاحبه های عمیق نیمه ساختار یافته شرکت کردند. نتایج نشان داد که با شناسایی ویژگی های برون سپاری می توان به بهره وری سازمان، عوامل تسهیل و توسعه و موانع برون سپاری تاسیسات ورزشی و اصلاح آیین نامه اشاره کرد. نتایج نشان داد که فرایند برون سپاری خدمات ورزشی و امکانات ورزشی به درستی انجام نشده است و باعث عملکرد بهتر اماکن ورزشی نشده است و موانع زیادی در اجرای آن وجود دارد که مدیران اماکن ورزشی از برون سپاری بهره مند نمی شوند. اجرای صحیح برون سپاری امکانات ورزشی منجر به رضایت بیشتر مشتریان می شود.

Keywords [فارسی]

  • بازاریابی ورزشی
  • برون سپاری
  • تاسیسات ورزشی
  • مدیریت
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