Outsourcing the Services of Sports Facilities: A Marketing Approach

Document Type : Research Paper


1 Associate Professor of Sport Management, Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran

2 Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran

3 Assistant Professor of Sport Management, College of Farabi, University of Tehran, Qom, Iran


Outsourcing of sports facilities is one of the most essential tasks that the Ministry of Sports and Youth of Iran has done to increase organizational productivity. Therefore, this study seeks to outline how outsourcing improves the performance of sports facilities. The present study was conducted with an exploratory research approach to development of outsourcing model. In total, 14 managers of sports facilities participated in in-depth semi-structured interviews. The results showed that by identifying the development factors, facilitators, and barriers to outsourcing sports facilities, important features of outsourcing sports facilities can be achieved. Outsourcing sports services and sports facilities was not done correctly and did not cause the better performance of sports facilities, and there are many obstacles in its implementation due to which sports facilities managers do not benefit from outsourcing. The proper implementation of outsourcing of sports facilities leads to greater customer satisfaction. 


Main Subjects

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