Reflective– formative Type II model of ecosystem – ecosystem: alignment with value creating ecology through PLS-SEM

Document Type : Research Paper


Department of Management, Faculty of Management and Economics, University of Shahid Bahonar Kerman, Kerman, Iran


The purpose of this study is to investigate the creation of ecological values through the extraction of customer ideas from social networks through the interaction of the digital business ecosystem with the analytical-cloud and mobile-social ecosystems. The hierarchical PLS method, reflective–formative Type II, use for quantitative analysis with a two-step SEM approach. In the second-order analysis, the relationship between the variables and components of the clusters obtained from the review of the subject literature was measured quantitatively. Later in the first-order analysis, the interaction of ecosystems in creating ecological value is tested through research hypotheses. The reports provided for the analysis phase of the tests, while assessing the structural validity of the research model, include the testing of hypotheses at two levels. The results of quantitative tests based on experts' opinions state that the interaction of ecosystems provides ecological value.


Main Subjects

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