Consumer acculturation: Scale development and validation with a mixed-method approach

Document Type : Research Paper

Authors

Department of Management, University of Isfahan, Isfahan, Iran

Abstract

Acculturation is a multidimensional concept and often means paying attention to different cultures. Since in acculturation, one seeks alternative attributes and values, this can affect the consumption of goods by the consumer. Considering the role of consumption of domestic goods on the economic growth and development of the country, it is important to identify the dimensions and components of consumer acculturation and research in this field. Therefore, this study seeks to identify the dimensions and components of consumer acculturation in the consumption of domestic goods and to develop a scale in this regard. The present study has been done by the mixed method. The statistical population of the research in the qualitative stage included experts in the Iranian clothing industry, which due to theoretical saturation, a sample of 20 people was selected by judgment. In the quantitative stage, the statistical population consisted of clothing consumers in Iran, of which 310 were selected by cluster sampling. After interviewing the experts, the thematic analysis method was used to identify the main components. Then, using quantitative methods such as exploratory and confirmatory factor analysis, the identified components were classified in the form of dimensions and were verified. In the end, the scale of consumer acculturation in the consumption of domestic goods, including the main dimensions and components was proposed. The main contribution of this paper is developing and validating a multidimensional scale for consumer acculturation in the clothing sector, which has been overlooked in previous research.

Keywords

Main Subjects

References

Arnould, E. J. and Thompson, C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31(4), 868-882
Bazargan, N. A. and Shafiee, M. M. (2018). Behavioral customer loyalty in online shopping: The role of e-service quality and e-recovery. Journal of theoretical and applied electronic commerce research, 13(1), 26-38.
Berry, J. W. (1997). Immigration, acculturation, and adaptation. Applied Psychology: An International Review, 46(1), 5–68.
Bojadziev, G. (2007). Advances in Fuzzy Systems - Applications and Theory - Vol. 2: Fuzzy Logic for Business, Finance, and Management. Singapore: World Scientific Publishing Co. Pte. Ltd.
Bojanic, D., and Xu, Y. (2006). An investigation of acculturation and the dining-out behavior of Chinese living in the United States. International Journal of Hospitality Management, 25(2), 211–226.
Boostani, D., Moradi, A., and Hemmatifar, M. (2017). Examining the relationship between relative deprivation and social phobia with acculturation stresses imposed on the immigrants in Tabas. Practical sociology, 27(1), 113-130
Cheng, C-H and Lin, Y. (2002). Evaluating the best mail battle tank using fuzzy decision theory with linguistic criteria evaluation, European Journal of Operational Research, 142(1), 174-186.
Cleveland, M., Laroche, M., and Takahashi, I. (2015). The intersection of global consumer culture and national identity, and the effect on Japanese consumer behavior. Journal of International Consumer Marketing, 27(3), 364–387.
Cleveland, M., Rojas-Méndez, J.I., Laroche, M., and Papadopoulos, N. (2016). Identity, Culture, Dispositions and Behavior: A Cross-national Examination of Globalization and Culture Change. Journal of Business Research, 69(3), 1090-1102.
Crisp, R. J. and Turner, R. (2011). Cognitive Adaptation to the Experience of Social and Cultural Diversity. Psychological Bulletin, 137 (2), 242-66.
Cumberland, F., Solgaard, H.S., and Nikodemska-Wolowik, A.M. (2010). The Effects of Consumer Ethnocentrism and Country of Origin on Polish Consumers' Evaluation of Foreign Manufactured Products. Journal of East-West Business, 16(3), 231-252.
Eivazinezhad, S., Akbari, M., and parishani, A. (2022). Providing a model for Formation of Ambidextrous Diversification in Multi-Business Corporations in Iran. Public Management Researches, 15(56), doi: 10.22111/jmr.2021.36790.5316
Fornell, C., and Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Ghorbanian, P., Yavari, Z., and Mohammad Shafiee, M. (2015). Analysis of Retailer Equity Based on Selected Store Image Dimensions (Case Study: Refah, CityCenter (HyperStar) and Kowsar stores). New Marketing Research Journal, 5(3), 143-160.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., and Tatham, R. L. (2012). Multivariate data analysis. New Delhi: Pearson.
He, J., and Wang, C.L. (2015). Cultural Identity and Consumer Ethnocentrism Impacts on Preference and Purchase of Domestic versus Import Brands: An Empirical Study in China. Journal of Business Research, 68(6), 1225-1233.
Hoseinbeigi, M., Akbari, M., and Esmaeilpour, R. (2019). Purchase Intention of American and Korean products: The Effect of Customer’s Nationalism, Attitude toward the Brand's Country of Origin. International Relations Research, 9(3), 283-308.
Khodadadhosseini, S. H., Shahtahmasbi, I. and Mansouri, M. (2015). Examining the aspects of national patriotism and its impact on the attitudes toward domestic and foreign products with the moderating role of perceived economic threat. Journal of Business Management Research, 7 (13), 123-145
Kline, R. B. (2005). Methodology in the Social Sciences: Principles and practice of structural equation modeling). New York, NY, US: Guilford Press.
Luedicke, M. K. (2011). Consumer acculturation theory: (crossing) conceptual boundaries, consumption. Markets and Culture, 14(3), 223–244.
Luedicke, M. K. (2015). Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis. Journal of Consumer Research, 42(1), 109–129.
Maddah, M., Mohammad Shafiee, M., and Rezaei Dolatabadi, H. (2021). Developing a scale for consumer national identity in consuming domestic products: Study of clothing industry of Iran. Journal of Strategic Management Studies, 12(48), 145-168.
Maddah, M., Mohammad Shafiee, M., and Rezaei Dolatabadi, H. (2022). Tracing the Ethnocentrism Tendencies of Iranian Clothing Buyers. Journal of Business Administration Researches, Article in press.
Martin, D. (2005). Advertiser acculturation in Japan: Examples from foreign actors. Asia Pacific Journal of Marketing and Logistic, 17(2), 71-83.
Mohammad-baigi, S., and Tavakoli, M. J. (2020). Capacities and Challenges of the Culture of Nationalism in Consumption in Support of Domestic Consumption, Ma’rifat, 270, 83-96.
Mohammad Shafiee, M. and Pourghanbary Zadeh, F. (2023). Developing a scale for export competitiveness: A mixed method approach in the minerals industry in Iran, Competitiveness Review: An International Business Journal, DOI: 10.1108/CR-08-2022-0111.
Mohammad Shafiee, M., and Zamani Samani, M. (2022). The Effects and Consequences of Informal Employment in Iran: An Integrated Approach of Theme Analysis and Delphi. Program and Budget Research, 2(4), 127-150.
Najafabadi, S. I. and Shafiee, M. M. (2016). The interaction of technological progress and tourism industry development in the developing countries: The case of Iran's tourism industry. In 2016 10th International Conference on e-Commerce in Developing Countries: with focus on e-Tourism (ECDC) (pp. 1-5). IEEE.
Nourbehesht, H., and Mohammad Shafiee, M. (2020). Strategic foresight of vulnerabilities of the tourism industry with focus on economic sanctions. Defensive Future Study Researches Journal, 5(18), 113-140.
Pentz, C., Terblanche, N. S., and Boshoff, C. (2013). Measuring Consumer Ethnocentrism in a Developing Context: An Assessment of the Reliability, Validity and Dimensionality of the CETSCALE. Journal of Transnational Management, 18(3), 204-218.
Poorsalimi, M., Hashyemian, M., and Tabbakhian, L. (2016). Examining the impact of cosmopolitanism on the attitude toward domestic products with the consumer nationalism (from a social identity perspective). Business management, 8(4), 795-810
Reardon, J., Miller, C., Vida, I., and Kim, I. (2005). The Effects of Ethnocentrism and Economic Development on the Formation of Brand and Ad Attitudes in Transitional Economies. European Journal of Marketing, 39(7/8), 737 – 754.
Seo, S., Phillip, W.M. J., Janga, J., and Kimc, K. (2012). The effects of acculturation and uncertainty avoidance on foreign resident choice for Korean foods. International Journal of Hospitality Management, 31, 916– 927.
Shafiee, M. (2021). Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach", Journal of Modelling in Management, doi.org/10.1108/JM2-05-2020-0134.
Shafiee, M., Rahmatabadi, Y., and Soleymanzadeh, O. (2019). The impact of social networks marketing communication on brand equity, relationship equity and customer responses. Consumer Behavior Studies Journal, 6(1), 105-124.
Shahtahmasbi, I., Aboei, M., and Shamsollahi, S. (2014). Interpretation and attitudes of the customers about the goal and branding in offering the products via brand participation strategy among indigenous ethnic groups in Iran. Brand management, 1(2), 85-106
Shimp, T. A., and Sharma, S. (1987). Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24(3), 280-289.
Sobol, K., Cleveland, M., and Laroche, M. (2018). Globalization, National Identity, Biculturalism and Consumer Behavior: A Longitudinal Study of Dutch Consumers. Journal of Business Research, 82)1(, 340-353.
Stonefish, T., and Kwantes, C. T. (2017). Values and acculturation: A Native Canadian exploration. International Journal of Intercultural Relations, 61, 63-76.
Tajfel, H., and Turner, J. (1986). The social identity theory of intergroup behavior. In S. Worchel, and W. Austin (Eds.), Psychol. Intergroup Rel. Chicago: Nelson-Hall.
 
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)
Volume 17, Issue 2
April 2024
Pages 425-440

Files

Share

How to cite

Statistics