Author = D Yuvaraj
Number of Articles: 1
Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Volume 17, Issue 3, July 2024, Pages 953-966

10.22059/ijms.2023.358347.675802

Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

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