Interdisciplinary Journal of Management Studies

Keywords = Purchase intention

How are purchase intentions of virtual items in multiplayer online games affected? A Thematic and Structural analysis

Articles in Press, Accepted Manuscript, Available Online from 28 September 2025

10.22059/ijms.2025.394543.677603

Sepideh Amani; azarnoush Ansari; Ali Kazemi

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Co-Branding in Russia Through the Lens of the Consumer: Evidence from a Scenario-Based Study

Articles in Press, Accepted Manuscript, Available Online from 03 December 2025

10.22059/ijms.2025.391208.677435

Maria S. Plakhotnik; Olga Shataeva

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The Effect of Online and Offline Services System Quality on Purchase Intention through Hedonic Value

Articles in Press, Accepted Manuscript, Available Online from 29 December 2025

10.22059/ijms.2025.367792.676323

Samad Rahimiaghdam; Farzaneh Fatemi; Mahmood Ebrahimpouraghdam

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The Effect of Social Media Marketing on Purchase Intention with the Mediating Role of Brand Awareness and Consumer Motivation

Volume 17, Issue 4, October 2024, Pages 1043-1062

10.22059/ijms.2024.364512.676155

Omid Mahdieh; Saeed Mohammadi; Fariba Mohammadi

Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Volume 17, Issue 3, July 2024, Pages 731-747

10.22059/ijms.2023.358813.675832

Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari

An Evaluation and Analysis of Perceived Online Service Quality Dimensions Impacts on Online Purchasing Behavior of Luxury Cosmetic Products by Women

Volume 17, Issue 1, January 2024, Pages 37-52

10.22059/ijms.2023.337578.674908

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoush Ansari

Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India

Volume 16, Issue 4, October 2023, Pages 791-810

10.22059/ijms.2022.339043.674975

Evelina Sahay; Somnath Mukherjee

Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Volume 15, Issue 2, April 2022, Pages 271-285

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Musiliu Abina; Oluseyi Ajayi

Interdisciplinary Journal of Management Studies

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