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Keywords = Purchase intention
Number of Articles: 5
The Effect of Social Media Marketing on Purchase Intention with the Mediating Role of Brand Awareness and Consumer Motivation

Volume 17, Issue 4, October 2024, Pages 1043-1062

10.22059/ijms.2024.364512.676155

Omid Mahdieh; Saeed Mohammadi; Fariba Mohammadi

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  • PDF 750.6 K

Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Volume 17, Issue 3, July 2024, Pages 731-747

10.22059/ijms.2023.358813.675832

Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari

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  • PDF 651.8 K

An Evaluation and Analysis of Perceived Online Service Quality Dimensions Impacts on Online Purchasing Behavior of Luxury Cosmetic Products by Women

Volume 17, Issue 1, January 2024, Pages 37-52

10.22059/ijms.2023.337578.674908

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoush Ansari

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  • PDF 878.49 K

Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India

Volume 16, Issue 4, October 2023, Pages 791-810

10.22059/ijms.2022.339043.674975

Evelina Sahay; Somnath Mukherjee

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  • PDF 846.13 K

Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Volume 15, Issue 2, April 2022, Pages 271-285

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Musiliu Abina; Oluseyi Ajayi

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  • PDF 563.64 K

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